The competition between smartphone mobile platforms and operating systems is stiff and doesn’t show signs of easing up. Today, almost everyone wants a smartphone as mobile apps keep us connected in both our professional and personal lives. While the number of smartphone users in the market today is abundant, the fact remains that every individual has their own preferences, requirements and needs to look for in a mobile application development platform.
Statistics show an equal number of iPhone and Android users around the world and a steady increase in Windows Phone 7 users. This tight competition makes it difficult to concentrate on just one particular mobile platform.
Consider a business owner who decides to build a dedicated iPhone app. Obviously, the business owner wishes to reach as many customers as possible via the mobile market. In neglecting the number of customers operating their smartphone devices on the Android platform, the business owner limits his reach to only half of the potential market. One solution to this problem is to build a custom app for each of the targeted mobile platforms. However, this type of mobile application development is often a costly and time consuming process. Fortunately, this is not the only road to take towards reaching a maximum mobile audience.
Cross platform mobile application development helps businesses build apps that can work across every mobile platform whether it be the iPad or iPhone, Android, Windows Phone 7 or other platform. Universal and native cross platform mobile applications prove to be the perfect way to meet the ever increasing demands of business owners. Since cross platform mobile apps operate smoothly on all mobile platforms, it is a popular and smart choice for many business owners.
Every mobile platform uses a dedicated software development kit (SDK) to develop apps. Mobile application development kits contain scripting and software languages designed specifically for the mobile platform. This is true for all mobile platforms including the iPhone, Android, Windows Phone 7 and BlackBerry.
Single SDK cross platform mobile application development ultimately saves businesses save a huge amount of time and money. The best part about a cross platform SDK is that it functions properly without the need for a separate development process for multiple platforms.
Akesh Gupta is President of Light Speed Solutions. Akesh and his team strive to deliver quality mobile application development services on time and on budget.